Layer-1 blockchain protocol Sui Network has announced that it has inked a partnership with Oracle Red Bull Racing, one of the most popular Formula One racing teams. Per the terms of the announcement, Sui Network revealed that as the blockchain partner, it is working with the team to develop immersive digital experiences that its fans around the world can enjoy.
🤩Huge news: We’re officially teaming up with @redbullracing!
As the team’s Official Blockchain Partner, this multi-year partnership means that fans will have even more exciting ways to connect with Oracle Red Bull Racing. 🏎️ pic.twitter.com/7Gw8mbT3XH
— Sui (@SuiNetwork) June 1, 2023
The fusion of blockchain technology and the sporting world dates back to a few years ago. Oracle Red Bull Racing has been a particularly prominent F1 side with a very strong affinity for Web3.0 startups. In the recent past, it has tapped Singapore-based crypto exchange Bybit as one of its major sponsors.
As Formula One is a major sporting event that garners viewership around the world, Sui Blockchain will stand as a major beneficiary with massive publicity of the protocol to a global audience. While the partnership will undoubtedly give the protocol targeted benefits, it will also be of advantage to Oracle Red Bull Racing as it looks to gain a foothold in the Web3.0 world.
With blockchain technology here to stay, the adoption of this new technology can give the F1 side a competitive advantage over its peers. The alignment with the Sui Network will help propel it to the frontlines seeing the protocol is tagged as one of the most functional and scalable around today.
Aligning the Sui Network and Red Bull Linking
The deal between both Sui Network and Oracle Red Bull is a multi-year partnership that will see the former showcase how the emerging technology and innovation embedded in blockchain can be used to foster productive human interactions as detailed by Dr. Greg Siourounis, Managing Director of the Sui Foundation.
Sui Network was launched recently in a bid to put a permanent stop to the inherent challenge of scalability rocking the crypto ecosystem. The protocol was floated by Mysten Labs, a tech team that is composed of majorly Meta Alumni. With broad experiences brought from designing the Libra/Diem project that never saw the light of day, the team joined hands to launch Sui and power a related vision as that of Diem.
The visibility that the Red Bull Racing team will give the protocol may be a huge compliment to its career advancement.
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